Last year, I assisted a client with a typical case: After an importer shipped German dark beer to Shanghai Port, the entire container of goods was detained for 45 days due to the lack of "original wort concentration" labeling in Chinese. This $200,000 lesson tells us—Importing beer is both an art and a technology.
Three Essential Keys for Customs Clearance
Enterprise Qualification Documents
Food Business License (Including Alcohol Business Scope)
Imported Food Importer Registration Certificate
Overseas Manufacturer Registration Number in China (New Craft Beer Category Added from 2025)
: Achieve FBA transfer or B2B spot distribution through cooperation with overseas warehouses to improve delivery speed.: When facing label corrections, consider transferring to bonded warehouse for modifications to avoid port demurrage charges
Honest advice for newcomers
Recently, a customer asked, "Can we place a small trial order first?" Our suggestion is:The initial order should not be less than 1 container. 20 years of experience tell us that when your logistics costs exceed 35% of the total, profit margins will be severely compressed. Rather than taking risks with trial and error, its better to make these preparations first:
Conduct on-site inspections of at least 3 bonded warehouses for their constant temperature storage capabilities
Confirm commodity classification opinions with local customs in advance
Prepare an emergency fund pool equivalent to 20% of the cargo value
Importing beer as an agent is like opening a bottle of champagne - you need to enjoy the rising bubbles while mastering the technique to control the foam. When you have a professional foreign trade service team, those complex documents, tax rates, and logistics challenges will eventually become industry stories worth reminiscing about at the celebration banquet.